İhsan Ateş
CEO
DeFacto
The World's Leading E-Commerce & Retail Summit
Business Matchmaking Summit · 3 Days 2 Nights
Your meetings are booked
before you arrive.
Meet the world's leading e-commerce and retail decision-makers in three days. WORLDEF Prime brings 3,000 decision-makers from 80+ countries to one all-inclusive resort in Antalya: AI-powered business matchmaking, one main stage, and every meal shared with the industry.
December 8–10, 2026 · Kremlin Palace, Antalya
Early-bird partner rates until August 30. Get your booth.
Retailer Demand Report 2026
We hold the shopping lists of 477 retail brands.
Every hosted retailer declared which solutions they came to buy — area by area, in their own applications. See the demand map and claim your spot before your competitor does.
0
approved retail brands
$0.0B+
combined annual revenue
0%
own the budget
0%
director-level & above
71% of fashion brands are shopping for Data & AI75% of beauty brands want a new commerce platform60% of food retailers plan a CRM investment
View the Report →
From approved hosted-retailer applications · August 2026
Most-wanted solution areas
Data, Analytics & AI62%≈297 brands
Commerce Platforms60%≈288 brands
Marketing Solutions45%≈216 brands
Web & Mobile Experience36%≈171 brands
CRM & Customer Experience28%≈135 brands
Confirmed Hosted Retailers: meet the key decision-makers of top retail brands
About WORLDEF Prime
A fully curated business summit where every meeting is planned in advance.
WORLDEF Prime connects the leading retailer brands, marketplaces and technology companies of Türkiye, Europe, the Balkans, Central Asia and the Middle East, through a fully curated meeting model. Pre-scheduled business meetings instead of chance encounters: a performance-driven summit built for signed deals.
Who attends
- MNCs
- SMEs
- Manufacturers
- Sellers
- Retail brands
- Service providers
Target sectors
- Logistics
- Payment
- Marketing
- Technology
- Retail
- Marketplaces
Target markets
- Türkiye
- Europe
- Middle East
- Central Asia
- South Asia
- Africa
Choose the participation model that fits you.
Not another trade show.
A business trip with the calendar already full.
Matched
Your meetings are ready before the event starts
Tell Connect what you sell and what you're looking for. The app builds your 1:1 schedule with the exhibitors and retailers that fit, before the event starts.
All-inclusive
Your hotel and the event are in one place
Stage, exhibition floor, restaurants and your room in one resort. All meals and the gala dinner are in every pass. Nobody leaves at 6pm. The best conversations happen at dinner.
One stage
Every talk on one main stage
50+ speakers, a single main stage. You'll never have to choose between two talks you wanted to see.
Event journey
WORLDEF Summits, from 2019 to today.
2019
WORLDEF Eurasia Summit
30 speakers · 1,500+ participants
2020
WORLDEF 2020
34 speakers · 5,000+ participants · 33 countries
2022
WORLDEF Istanbul 2022
200 speakers · 21,000+ participants
2023
WORLDEF Istanbul 2023
500 speakers · 50,000+ participants · 41 countries
2024
WORLDEF Dubai 2024
138 speakers · 5,000+ participants · 140+ exhibitors
2025
WORLDEF Istanbul 2025
200+ speakers · 30,000+ participants · 500+ retail brands
2026
WORLDEF Dubai 2026
200+ speakers · 18,000+ participants · 80+ countries
2026
WORLDEF Istanbul 2026
22,000+ participants
2026
You are hereWORLDEF Prime Antalya
3,000+ participants · 477 retail brands · 1 main stage
2027
WORLDEF Istanbul & Dubai
Coming next
Key highlights
Built for new business deals, not stacked business cards.
- AI-powered precision business matchmaking
- Meet the right decision-makers and win new customers
- Compress months of business development into three days
- Sit face to face with the decision-makers of leading retailers
- Keep your brand visible across the summit and its award ceremonies
- Build more connections in the high-level meeting zones
3,000+
participants
477
retail brands
150+
exhibitors
80+
countries
50+
speakers
1
main stage
W Connect
Matchmaking starts 30 days before the event.
Prime is precisely designed to match the right buyer with the right seller, and the right problem with the right solution.
WGN
WORLDEF Growth Network
Service providers
W Connect
AI-powered precision business matchmaking
ELC Global
Ecom Leaders Club
Brands & merchants
Maximized ROI
The right match
precision connections
Measurable results
data-driven outcomes
Efficient investment
higher ROI, lower waste
Attendance is deliberately capped
Attendee capacity is limited and every vertical has a quota. Your category never saturates, and every meeting keeps its value.
Only decision-makers with purchasing authority attend
Everyone in the 1:1 zones is a vetted C-level, VP, director or head of department with real purchasing and budget authority.
Business matchmaking starts a month early
The algorithm starts 30 days before the event. You submit needs and capabilities; meetings are scheduled only on verified mutual fit. No cold calls, no wasted slots.
Hosted retailers
477 retail brands, curated by category.
The most powerful retail brands of Türkiye, Europe, Central Asia and the Middle East on a single curated platform. Each category is represented by high-volume, performance-driven market leaders.
Fashion & Apparel
Food & Beverage
Beauty & Personal Care
Home Furniture
Home & Living
Shoes & Bags
Jewellery & Accessories
Toys & Pets
Mother & Baby
Who exhibits. Who visits.
Every profile below is fed into W Connect and matched, one meeting at a time.
Exhibitors
- Logistics
- Fintech
- Digital marketing agencies
- Marketplaces
- Technology
- Accounting
- Consultancy
- Legal
- Fulfillment
- Packaging
- Store automation
- AI & data analytics
- Government institutions
- Startups
W
W Connect
Hosted Retailers
- Retail brands
- Dot-com sellers
- Marketplace sellers
- Influencers
- Manufacturers
- Investors
- Dropshippers
- Social media sellers
Beyond introductions
Real commercial growth.
Retailer and buyer companies come to Prime to:
- Discover new suppliers
- Solve operational bottlenecks
- Meet technology partners
- Upgrade logistics, payments, AI and omnichannel operations
- Explore regional growth opportunities
The relationship doesn't end at the resort. After the summit, every participant receives a GDPR & KVKK-compliant verified directory of their matched meetings, plus access to the Prime digital follow-up platform.
“Nobody is here just for visibility. They're here to do real business.”
On stage: the people steering the companies you look up to.
Leaders from these companies are confirmed, with 50+ speakers in total.
Eren Çamurdan
CEO
Boyner Büyük Mağazacılık
Cem Oğuz
General Manager
Sürat Kargo
M. Serdar Kuzuloğlu
Technology Writer, Trend Hunter
İlhan Bağören
CEO
Telenity
Kerim Güzeliş
Chairman of the Board
Ariş
Celal Toprak
Editor in Chief
Türkiye'de İş Dünyası Dergisi
Erhan Meydan
AI Educator & YouTuber
Ozan Sihay
Director, Digital Content Creator
Tuğer Akkaya
E-Commerce Expert
Tuger Inc.
Live agenda
One stage. Three days. Six core themes.
The session-by-session program is being finalized with speakers right now. Pass holders see it first, in the WORLDEF Connect app.
On the main stage
- Future of E-Commerce
- Future of Digital Marketing
- Future of AI
- Future of Logistics
- Future of Payment Services
- Future of Cybersecurity
Day 1 · Tuesday
- 09:00Registration & Check-inOn-site
- 15:00Opening Ceremony (Sponsor Presentations)Main stage
- 16:00Keynote Speakers & PresentationsMain stage
- 17:00Business Meeting Block 1 · 90 min (6 meetings)W Connect
- 18:30Free TimeOn-site
- 19:00DinnerDining
- 21:00Entertainment Time (Concerts & Animation Team)Evening
- 23:00Night Club (Live DJ Performance)Evening
Times shown in local Antalya time · speaker line-ups announced as they confirm.
Kremlin Palace · Antalya
Your commute is an elevator ride.
Kremlin Palace is a 5-star all-inclusive resort on the Mediterranean, about 20 minutes from Antalya Airport. Sessions downstairs, meetings off the lobby, gala by the sea, and your bed two floors up.
- Airport
- AYT · ~20 min
- December in Antalya
- Mild, mostly sunny
- Format
- All-inclusive resort
Partnership packages
Pick your seat at the table.
Every package is all-inclusive: food & drinks, logo placement on the website and partners wall, and a guaranteed number of matched 1:1 meetings.
| What's included | 1 Star Partner | 2 Stars Partner | 3 Stars Partner | 4 Stars Partner | 5 Stars Partner |
|---|---|---|---|---|---|
| Nr. of meetings | 9 | 12 | 15 | 18 | 24 |
| Total exhibition booth area | 4 m² | 6 m² | 9 m² | 12 m² | 18 m² |
| Nr. of rooms (single room) | 2 | 2 | 3 | 4 | 6 |
| Food & drinks (all-inclusive) | |||||
| Logo positioning on the website | |||||
| Logo positioning on the partners wall | |||||
| WORLDEF Ecommerce Magazine interview | — | — | — | ||
| Podcast | — | — | — | ||
| Award gifting (eCom Women 50) | — | — | — | ||
| Welcome kit positioning | — | — | — | ||
| Opening ceremony speech | — | — | — | — | |
| VIP transfer (Antalya Airport) | — | — | — | — | |
| Private meetup room | — | — | — | — | |
| Final price | $5,990Get a quote | $9,990Get a quote | $13,990Get a quote | $27,990Get a quote | $51,990Get a quote |
Get your visitor pass.
Three days under one roof with top buyers and service providers. The ideal way in if you want to find new business partners and meet industry leaders. All meals and the gala dinner are included. Visitor passes don't include guaranteed meetings; for guaranteed 1:1s and a booth, become a partner.
Prime Stay · Double
$395 per person
Two people, two nights at Kremlin Palace, full access for both. The cheapest way to attend together.
Book for twoPrime Stay · Single
The complete Prime experience
Two nights at Kremlin Palace plus full access: talks, matched meetings, all meals, gala.
Book my room + passSummit Pass
Staying elsewhere?
Full 3-day access with all meals and the gala dinner still included.
Get my passPrices go up August 30. Early numbers help us plan rooms.
Frequently Asked Questions
What's included in my pass?
All sessions, the exhibition floor, your matched 1:1 meetings, all meals, and the gala dinner. Stay passes add two nights at Kremlin Palace.
How do matched meetings work?
You fill in your profile on the WORLDEF Connect app: what you sell, what you're looking for. The AI matching starts 30 days before the event, and you approve or decline every slot.
Do I need a visa for Türkiye?
It depends on your passport. Many countries have visa-free or e-visa access. If you need support, contact us and we'll provide an official invitation letter for your application.
Can I bring a colleague?
The double stay works out to $395 per person, the cheapest way to attend together. You can also add extra Summit Passes at checkout.
Where do I stay?
Stay passes include two nights at Kremlin Palace, where the event happens. If you'd rather stay elsewhere, the Summit Pass covers everything except the room.
I want a booth or sponsorship. What are the options?
Partnership packages start at $5,990 with a booth, meeting-only packages at $8,990, and exclusive sponsorships at $15,990, all with guaranteed matched meetings. See the packages section or talk to the partnerships team.
